Must My Wannabe Influencer Pal Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I might be no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on social platforms who pull off that style of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, posting them with an audience that values the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can achieve: an opening. I know not all people likes being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my personal videographer, but companions help each other in small ways. My assumption was recording a short video now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Michael Palmer
Michael Palmer

A seasoned gambling analyst with over a decade of experience in reviewing online casinos and developing strategic betting insights for UK players.